Interview: Charlotte Melkert, founder of Equalture

Corona’s Startup Overview is a new initiative to showcase the startups which contribute to the fight against the coronavirus through their services and products. By answering three simple questions, they provide insight into how they help us survive and fight the COVID-19 pandemic. In the first of the series, we have Charlotte Melkert, founder of Equalture.


‘It’s how you respond to these kinds of situations that shows your entrepreneurial skills’

Charlotte Melkert, founder of Equalture

Who are you?

My name is Charlotte and I’m one of the founders of Equalture, a Team Composition Technology that helps scaling companies develop the right team composition to grow their business - meaning that the people in a team together master the right mix of skills, competencies and personalities. We started this company because we firmly believe that your team is your most important growth engine. And we’re a scaling company ourselves as well! We started Equalture 2,5 years ago and are now with a team of 13 people. After raising €1M funding last February we are planning to grow rapidly the coming years.”

How do you help fight COVID-19?

Normally Equalture’s software is used to analyse and optimise your current team and of course also to translate your team analytics into your hiring strategy. These analyses are conducted by letting people complete a set of neuro-assessment games. 

Due to the corona outbreak, however, many companies started freezing their hiring activities to be able to fully focus on their current team and how to make sure that everyone works efficiently in these challenging times. One of the risks for efficient working now is that we all need to work remotely. Of course, this new setting doesn't have to be challenging, as long as you are aware of the skills required to work from home effectively. That’s why we decided to Launch Remotely, a tool that uses Equalture’s neuro-assessment games to analyse and improve people's remote working skills to prevent productivity loss in this all-remote environment. It takes employees 15 minutes to complete and a Remotely Report is generated automatically, providing both employees and managers with useful insights and practical recommendations to train remote working skills. 

What do you need to increase your impact on this crisis?

“The coronavirus impacts everyone tremendously, including startups. It’s how you respond to these kinds of situations that shows your entrepreneurial skills. For 99% of the startups, there’s a pivot opportunity. So being able to pivot is not so much of a challenge. It’s about whether you find your own pivot opportunity and how quickly you can adapt to your company. What I would need to increase our impact on this crisis is having like-minded entrepreneurs around me who also keep trying to find opportunities that keep their business rolling. And that’s what everyone needs! As long as we can collectively pivot ourselves and find a way to keep running by using each other's pivots, we can keep the economy running together as well. I highly believe that this ‘collective pivot movement’ can help us get even stronger out of this situation, as long as we keep going instead of pausing everything.

Related articles

  1. Amsterdam-Delta enters top three best startup ecosystems in Europe

    Amsterdam-Delta enters top three best startup ecosystems in Europe

    Amsterdam-Delta is the third-best startup ecosystem in Europe. This is evident from the Startup Genome Global Startup Ecosystem Ranking.

  2. Techondernemers schrijven open brief aan Nederland

    Techondernemers schrijven open brief aan Nederland

    “Zoals technologie ons land mede draaiend hield tijdens de coronacrisis, zo kunnen wij nu ervoor zorgen dat het herstel van ons land versneld wordt”

  3. Meet the 200 #DutchTechHeroes fighting Corona

    Meet the 200 #DutchTechHeroes fighting Corona

    In the Corona crisis, the Netherlands is increasingly dependent on digital & tech solutions from scaleups. It is therefore important that we empower & accelerate the tech companies that help us fight COVID-19. Here's an overview of the 200 #DutchTechHeroes fighting Corona.